Unique, heirloom-quality, and one-of-a-kind pieces for curated spaces with soul.

- Kassina : owner & principal designer

All natural home, bath & body goods that are great for you and the planet and look so dang good sitting out on your counter.

Shop Apothecary

Heirloom goods with an edge

About our brand

Curated in rugged Minnesota, in an unapproachable design world, Hello Norden is a product of disposable trend after trend design culture. We're Misfits of Creation, crafting lasting experiences, appreciating slow goods and harnessing the quality of heirloom pieces both old and new.


The Hello Norden Way

Our team and partners can help you with it all from design to blueprints to construction. We specialize in the big ugly ducklings as we have a knack for big visions and turning them into works of art. We steer clear of trends and focus on making the architecture the focal point of the space while utilizing our proprietary nervous-system regulating design approach, which is good for everyone but especially those who have experienced trauma or are neuro-diverse. If you want your space to be unlike anything you’ve seen before with a combination of new and vintage, refined and worn, a space that is inviting with layers of texture then we’d love to hear from you.


Luxury Trauma Therapy Retreat


Current Project:

We're transformting a 4000 sq ft home into a 7000+ sqft luxury trauma therapy retreat center. Both trauma-informed and our signature nervous-system regulating design practices are being applied to create a welcoming and safe environment built for healing. Opening late 2024. Head on in to learn more about our healing design practices that you can apply to your home.

Nordic Industrial Kitchen

The remodel started by opening up 2 walls, removing windows, installing a 25’ long steel beam, vaulting the ceiling and adding skylights. The 12’ tall ceiling hood focal wall is the wow-factor of the entire open living, dining, kitchen and entry space of this home.

Apothecary Bath

This bathroom is THE definition of our specialty. Every inch is covered in texture, all materials are classic, real, and natural (oh, and tons are vintage) and our out-of-the-box thinking is sprinkled throughout the room. Tap that button to see the best ever vintage tub filler.


Behind-the-scenes shop and client project shenanigans. Weekly styling and design advice with Kassina.

Visit us In Store

  • Tuesday - Friday : 11-6
  • Saturday - Sunday : 9:30-5

162 Dale Street N, St Paul, MN 55102