Hello Norden Trade Program — for interior designers & builders
One source for the trade
Nearly the entire install, from one partner.
Made-to-order upholstery built in the U.S., vintage sourcing, case goods, and a container program at project scale — with a real designer on every request. Stop chasing four vendors for one room.
Why designers work with us
Four reasons to make us your one source.
Made-to-order upholstery, one-stop
400+ upholstery models, built in the U.S. and modified to your spec — a shorter arm, six inches longer, your own COM. Enough range, and enough yes, to furnish an entire project from one upholstery maker — no more sourcing the chair from one vendor and the sofa from another because the first one’s sofas don’t fit the room. And the fastest lead times in U.S. upholstery: 6–9 weeks advertised, usually beaten, rush orders possible.
The container program
Something no other furniture company offers: four times a year, our trade members pool into our overseas containers and take 30% off — solid-wood case goods, plus a slew of vintage pots, decor, and one-of-a-kind finds. No whole-container minimum to buy in. And for whole-home or large commercial projects, we can fill an entire container, just for you, at any time.
Vintage smalls & custom sourcing
One-of-one vintage pieces with a past life, and custom sourcing for the rooms that need soul. Send us what you’re chasing — a silhouette, an era, a reference photo — and we’ll find it, or build it.
Case goods that finish the room
Cabinets, dining, lighting — the quiet layers that finish an install — sourced and shipped alongside everything else you’re specifying, on one set of trade terms and one point of contact.
Trade pricing
Your exact pricing is confirmed with your trade access.
A team of designers
We help you put the order together.
I’m Kassina — founder and designer at Hello Norden, voted House Beautiful’s Best Home Store two years running. You already know design; we make the sourcing effortless. Send inspiration, a silhouette, or a whole project — a real designer pulls options, confirms your trade pricing, and puts the order together with you.
— KassinaFounder & Principal Neuroscience Designer
Become a trade member
Apply for trade access.
We’ll set up your account and email your access. Approvals are quick — we’ve never turned a designer away.
You’re in
Application received.
We’ll set up your account and email your trade access shortly. Keep an eye on your inbox — and reply any time with a project you’re working on.
Prefer email? Write projects@hellonorden.com.
