The Hello Norden Container Program — how it works for trade members
The container program
How it works.
Something no other furniture company offers: four times a year we fill an overseas container with heirloom solid reclaimed elm case goods and one-of-a-kind vintage — and trade members reserve pieces before it ships.
Buy in at 30% off.
Reserve pieces from the next container before it ships and take 30% off — the discount ships with the boat, pre-orders only. No whole-container minimum to buy in. When it’s full, it’s full, and the next one is months out.
Built to your spec.
The case goods in every container are customizable — solid reclaimed elm, multiple stain options, made specific for your project. That dining table really can be ten inches longer — and it lands with everything else.
Or a container just for you.
Whole-home or hospitality scale? We’ll curate and fill an entire container for your project — heirloom solid reclaimed elm case goods plus one-of-a-kind vintage: cabinetry, pots, objects with a past life. The layered look, not the catalog look.
Reserving is one email
Trade members take 30% off container pre-orders.
Pre-orders only — the discount ships with the boat.
Tell us what you’re furnishing — or the exact pieces you want — and we’ll send the current container list, confirm your pricing, and hold your reservation before the boat leaves.
Not a trade member yet? Approval is quick — we’ve never turned a designer away.
Can’t wait for a boat?
500+ pieces are on the site right now.
In-stock case goods and vintage — one of the best vintage sources around, and it ships today.
Questions? Write projects@hellonorden.com.




































































































































































































































































































































