For interior designers & the trade
Made-to-order upholstery built in the U.S. and modified to your spec, one-of-one vintage, case goods, and a container program at project scale — with a real designer on every request. Stop chasing four vendors for one room.
What we bring to your projects
400+ models built in the U.S. and modified to your spec — sized to the inch, arm changes, deeper seats, your COM or any of our 45+ fabrics. Eight-way hand-tied, 6–9 weeks advertised and usually beaten.
The made-to-order catalog
Four times a year, trade members reserve pieces from our next container and take 30% off — solid reclaimed elm built to your spec, plus curated vintage. Whole-home or hospitality scale? We’ll fill one just for your project.
How the container program works
500+ in-stock case goods and one-of-one vintage pieces on the site right now — it ships today. Chasing something specific? Send a silhouette, an era, a reference photo — we’ll find it, or build it.
Shop in-stock vintage
Cabinets, dining, lighting — the quiet layers that finish an install — sourced and shipped alongside everything else you’re specifying, on one set of trade terms and one point of contact.
Shop case goodsOur website is just the beginning. The real magic lives in our trade-only upholstery and container catalogs.
Follow along at @hellonorden · or write projects@hellonorden.com
Trade pricing
Your exact pricing is confirmed with your trade access.
A team of designers
I’m Kassina — founder and designer at Hello Norden, voted House Beautiful’s Best Home Store every year since 2023. You already know design; we make the sourcing effortless. Send inspiration, a silhouette, or a whole project — a real designer pulls options, confirms your trade pricing, and puts the order together with you.
— KassinaFounder & Principal Neuroscience Designer
Become a trade member
We’ll set up your account and email your access. Approvals are quick — we’ve never turned a designer away.
You’re in
We’ll set up your account and email your trade access shortly. Keep an eye on your inbox — and reply any time with a project you’re working on.
Prefer email? Write projects@hellonorden.com.
