The Hello Norden Trade Lookbook — made-to-order upholstery, vintage, case goods & the container program

The Hello Norden Trade Lookbook — made-to-order upholstery, vintage finds, case goods, and the container program

For interior designers & the trade

Nearly the entire install, from one partner.

Made-to-order upholstery built in the U.S. and modified to your spec, one-of-one vintage, case goods, and a container program at project scale — with a real designer on every request. Stop chasing four vendors for one room.

Join the trade program

What we bring to your projects

Made to order — a leather sectional in a dark, architectural room

Made-to-order upholstery

400+ models built in the U.S. and modified to your spec — sized to the inch, arm changes, deeper seats, your COM or any of our 45+ fabrics. Eight-way hand-tied, 6–9 weeks advertised and usually beaten.

The made-to-order catalog
The container program — a reclaimed-wood table in a moody room

The container program

Four times a year, trade members reserve pieces from our next container and take 30% off — solid reclaimed elm built to your spec, plus curated vintage. Whole-home or hospitality scale? We’ll fill one just for your project.

How the container program works
Vintage — an apothecary room layered with lived-in vintage pieces

Vintage & custom sourcing

500+ in-stock case goods and one-of-one vintage pieces on the site right now — it ships today. Chasing something specific? Send a silhouette, an era, a reference photo — we’ll find it, or build it.

Shop in-stock vintage
Case goods — a round wood dining table with woven chairs

Case goods that finish the room

Cabinets, dining, lighting — the quiet layers that finish an install — sourced and shipped alongside everything else you’re specifying, on one set of trade terms and one point of contact.

Shop case goods

Our website is just the beginning. The real magic lives in our trade-only upholstery and container catalogs.

The made-to-order catalog The container program

Follow along at @hellonorden · or write projects@hellonorden.com