Frey Pouf
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The Frey pouf borrows from Swiss Army blankets—durable wool blend, zigzag hem, and a design that keeps it simple. Soft but structured, it shifts easily for extra seating in a living room, playroom, or wherever you need something low and adaptable. The wool adds texture and warmth; the shape keeps it practical. No extras, just utility. Part of the Frey collection, reworking military classics for modern spaces.
Wool & fiber
This item ships FREIGHT, please allow 3-5 weeks for delivery of in-stock items, or once a pre-order or custom item is ready. We'll communicate with you every step of the way. If you need an item quicker, please reach out before purchasing as we can almost always accommodate you. See our Contact Us link in the footer. Or use the chat feature from 9-5 CST, Mon-Fri
Design Notes: Curating the Vibe
If you're drawn to this piece, there's a reason. It lives in the kind of space that feels grounded and layered. I created a full design guide to show you how I’d style it—and how you can create the look.
Our founder's story
More Than Just Beautiful Things
At Hello Norden, we’re not here to sell trends. We’re here to help you create spaces that feel like you. Spaces that calm your body, support your nervous system, and tell a story you recognize as your own.
Every piece we offer—vintage, made-to-order, or newly crafted—is chosen for how it feels, not just how it looks.
Founder Kassina Folstad spent 22 years designing spaces and studying how environments impact the body. That led to the creation of the RUTED Method—a science-backed, story-rich approach to design that’s changing the way we think about home.
Want to go deeper? Read the full story →
