The Made-to-Order
Catalog
Our complete made-to-order collection — every frame we build, in one place.
Choose Your Fabric & Stain
Every piece is made in the fabric you choose — ours (45+) or your own COM — and the wood stain you choose (30+, or match any Sherwin-Williams color).
“As a designer, I got tired of hearing ‘no’—so I built a line that says ‘yes’ to endless customizations, heirloom quality, and made in the USA. Built to reupholster in 20 years, not toss out. And yes, it’s at a price point you’ll love.”
From Our Workshop Straight to Your Home
From the frame to the final tuft, every piece is crafted under one roof, ensuring heirloom-quality, sustainability, and quick 6–9 week lead times (often sooner). With 45+ fabrics and COM options, we’ve got you covered. Choose from 30+ wood stains or let us color match any Sherwin‑Williams paint. We’re experts in customizing our 500+ frames and can bring your unique designs to life, too.
Engineered to Last for Generations
The gold standard for comfort, support, and durability. It’s labor-intensive—each spring hand-tied—but the unmatched quality makes it worth it. Built to last for generations, it’s our way—the only way.
Standard, or Tailored to the Inch
Standard Options
Customizations included on every piece: wood stain, fabric (ours or COM), and collection-specific options.
Tailored Options
The easy tweaks are easy: swap the leg, change the number of cushions, pick a different seat depth — no added lead time. But this is where we go further than anyone else: we’ll build the arm 2″ taller, or stretch a sectional piece 12″ so it lands exactly on your wall. Frame modifications like these are the customizations other companies won’t touch — for a designer, they’re the difference between close and perfect.
The Collections
Nine families, every piece made to order — mix and match within a line, or tailor any frame to the inch.
Maxim
Built from our Design Your Own line — pick the seat depth, welt, back, arm and base that make it yours. See the seven choices →
Maxim Sectional
Maxim Sofa w/ Chaise
Maxim Sofa
Maxim Chair
Maxim Sectional w/ Lounger
Edda
Built from our Design Your Own line — pick the seat depth, welt, back, arm and base that make it yours. See the seven choices →
Edda Sectional
Edda Sofa
Edda Chair
Edda Ottoman
Lina
Halden
Norden Chesterfield
Norden Chair
Norden Ottoman
Norden Sofa
Hunter Sofa
Barlowe
Diva
Diva
Diva
Garrett
Garrett Chair
Garrett Sleeper Sofa
Garrett Ottoman
Aiken
Aiken
Aiken
Sassy Ottoman
Sassy Chair
Sassy
Parkway
Double Chaise
Parkway Sofa
Parkway Sectional
Parkway Sectional
Bach
Bach
Bach
Parkway Chair
Wilhelm
Built from our Design Your Own line — pick the seat depth, welt, back, arm and base that make it yours. See the seven choices →
Wilhelm Ottoman
Wilhelm
Wilhelm Ottoman
Wilhelm Sectional
Boston
Boston Ottoman
Boston Chair
Shanda Chair
Shanda Ottoman
Shanda
Jackie
Jackie
Jackie Chair & Ottoman
Comfy
Comfy
Comfy
Comfy
Hepburn
Hunter
Mali
Mali Sofa
Mali Ottoman
Ford
Ford Sectional
Sofas & Sectionals
Halden Sofa
Quill
Darlington Loveseat
Darlington Sofa
Teddy Sofa
Teddy Sectional
Finch Sofa
Rucker Sofa
Yorktown Sleeper
Indulge
Indulge Ottoman
Lounge Chairs
Linder
Bella Chair & A Half
Bella Swivel
Barlowe Chaise
Frenchy Swivel
Hallgrim
Scottie Chair & Swivel
Letty Swivel
Frenchy Chair & Swivel
Halden
Brielle Chair & Swivel
Brielle Chair & Swivel
Ellsworth Chair & Swivel
Piper Chair & Swivel
Pemberton Chair & Swivel
Spade Chair
Spade Ottoman
Amir Chair
Tre Chair
Benjamin
Benjamin Ottoman
Griffin
Connor
Audrey
Victor
Arabella
Arabella
Ruthie Chair
Ruthie Ottoman
Clevie Swivel
Letty Swivel
Fletcher
Hudson
Drew
Marley Swivel
Mia Swivel
Connery
Silas Swivel
Miles Chair
Gideon
Charm Ottoman
Piper Swivel
Ian C & Sw Ottoman Seat Arm
Altman
Benches & Ottomans
Charli Ottoman
Lemi Ott
Oddmund
Bridge Bench
Cullen Console
Wells Bench
Dining Chairs & Stools
Jenkins Chair
Lynx Chair
Sesil Bar & Counter Stool
Beds
Build the Bed
to the Inch
A second Design Your Own line, beyond seating: seven choices take you from a headboard alone to a full storage bed — every size Twin through California King, upholstered in any of our fabrics or your own.
Design a Piece
That's Truly Yours
Customize down to the last detail — seat depth, welt, back height, back style, arm, and base. Our Edda, Maxim & Wilhelm collections are all built from the Atelier line.
Fabrics & Leathers
Every piece is made in the fabric you choose — ours or your own COM. Order swatches any time; your trade rep will send them same-week.
Cambridge
Brushed FeltCambridge boasts a sophisticated crosshatch texture with a brushed finish that delivers a luxuriously soft, cozy feel, akin to high-end felt. Its subtle variations in texture and color offer a natural, organic appeal, ideal for high- traffic spaces. Available in a curated range of neutral shades.
Duncan
Wool PlaidNeed we say more? Duncan delivers heritage plaids at their finest. Perfect for a stately vibe, this fabric strikes a balance between classic and modern, making it ideal for both large and small upholstery projects. It offers a timeless look
Banks
Performance VelvetLooking for a velvet that maximizes performance? Enter Banks. With its seriously soft, dry hand and rich appearance, it delivers both comfort and durability for
Crenshaw
Soft BoucleOur softest, coziest boucle weave features a beautiful, non-directional texture perfect for large upholstery projects. Unlike traditional boucle, this version is made up of small, tight "pebbles," delivering a uniform look that invites touch. If you’re after a boucle with a more subtle look, Crenshaw is your fabric.
Haynes
Indoor/Outdoor BoucleThe most versatile of our performance fabrics, Haynes is designed for every home application—indoors or out! Ultra-soft yet incredibly durable, Haynes shines in both your living room and your patio. With top-notch cleanability and resilience, ideal for busy homes where spills and stains are common. Plus, it's free from harmful chemicals, so you can enjoy peace of mind along with exceptional performance.
Palmer
Performance LinenLooking for a linen but need something life-proof? Palmer is your answer. This multipurpose fabric combines the classic linen look with a soft feel, unbeatable
Duncan
Waxed CanvasWaxed fabric is truly unique, combining rugged durability with a distinctive, stylish look that only gets better with time. Its water-resistant and easy-to- clean surface makes it perfect for furniture, adding a layer of protection against everyday spills and stains.
Leathers & Shearling
Aniline · Semi-Aniline · Protected · Shearling
Wood Stains & Metal Finishes
30+ wood stains — or we’ll match any Sherwin‑Williams color. Painted finishes available.
Cushion Packages
Most pieces come standard with a Comfort Medium seat and Fiber back. Rotate cushions periodically.
Backs: rotate (if loose back) & regulate periodically. Cushion options vary by style — we’ll let you know which one is standard and help you choose the right package for each piece.
Luxe Premium Package
Seat, back & throw with a memory-foam layer — 9.5″ total seat thickness. Stays better; doesn’t puddle.
Signature Package
Down-blend seats, backs & pillows. Plush; will puddle.
Pillows & Trims
Shapes: Flanged Edge · Cylinder · Kidney · Ball (13″) · Plain
Change the shape at no charge in the same size or smaller — any increase in size is an upcharge. Standard pillow size 22″ or 24″, varies by model. Luxe pillows standard on every piece; upgrade any pillow to Signature fill, $35 each.
Precision in Nine Steps
Why these pieces reupholster in 20 years instead of landing in a dumpster — the construction inside every Hello Norden frame.
8-Way Hand-Tied Base
Assures superior comfort and lasting durability by hand tying each coil spring eight times with high-grade polyester twine.
Steel Band Seat Unit
Provides sturdiness by placing each individual coil spring at the cross of each band, forming a strong underlying seat unit.
Durable Cushion
Premium wrapped cushion eliminates fabric from slipping and provides extra plushness for seating comfort.
Full Lined Skirt
Insures a quality tailored appearance by adding skirt stiffeners and a liner.
All Fiber-Filled Back
Assures added comfort for a luxurious seating experience.
Outback / Outarm Pad
Half-inch fiber padding for durable support and plushness on the outback as well as the outarms.
Select Hardwood
Select and engineered hardwoods protect against warping and give long life under humidity.
Fully Padded Top Arms
High-resiliency foam and dacron give an extra measure of softness and style.
Corner Blocking
Gives the frame lasting strength by bracing each corner.
Built Responsibly, Designed to Last
- Responsible sourcing, energy efficiency, and waste reduction across the workshop
- EPA-approved, HAPS-compliant chemicals; recycle, repurpose, reuse
- SFI-registered frame suppliers
- Soy-based polyol replaces 20% of petroleum in cushions
- Springs are 60% recycled metal
- Seat deck, trim & arm padding are 80% regenerated fibers
Warranty
Local repairs and returns & freight charges per the full warranty terms — your trade rep can send the complete document.
Fabric exclusions include pet damage and improper cleaning. Treatment with any stain repellant or after-market chemical voids the fabric warranty.
Get in Touch With Your Trade Rep
St Paul, MN 55102
